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Title: "How to Create a Branded Google+ Page"

  • Tutorial By: Rory Kaluza
  • Produced By: Chelsea Householder

Description:

Google + recently released branded pages, a tool for brands to actively engage with their target consumers. Rory Kaluza covers the process of creating a Google+ page for brands or small businesses. It is imperative that companies utilize the full functionality of this social media tool by correctly categorizing the page, connecting to a business website, setting proper publishing parameters, uploading all visual branding and integrating with other social media properties of the brand.

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Social Media

Social Media isn't just a place for people to connect, hold hands, and be social; it's an important tool for business branding. Here you'll learn how to monitor your social media channels, engage your fans, convert your fans into customers, and build an online community, all through the leading social media sites. We have pulled together our best social media tips to help marketers get the most out of their social media programs, and will be sharing our knowledge and experience. We will release weekly episodes on marketing advances, Google innovations, industry trends, tweeting, group habits, social sites and tools.

"Google + recently released branded pages, a tool for brands to actively engage with their target consumers. Rory Kaluza covers the process of creating a Google+ page for brands or small businesses. It is imperative that companies utilize the full functionality of this social media tool by correctly categorizing the page, connecting to a business website, setting proper publishing parameters, uploading all visual branding and integrating with other social media properties of the brand."
"Social media strategist Jacob Curtis walks you through the process of embedding Youtube Annotations to your videos which help to increase user engagement on your channel. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"Tumblr is a great vehicle for implementing your social media content strategy. Social Media Manager Rory Kaluza covers the process of creating a Tumblr blog, customizing the theme, posting content and integrating posts with Twitter. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"Steve Jobs innovated and created many tech markets that boosted the adoption of social media. Watch this quick tribute to Steve and his role in the Mobile Web. Narration by Rory Kaluza and Jacob Curtis. Production by Chelsea Householder. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"Facebook announced some new features at the 2011 f8 conference. Rory Kaluza covers some of the major announcements to the network. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"Your thumbnail image is seen by users each time you post an update. Making sure this image is unique and recognizable will help improve engagement on posts. Learn the process of editing your thumbnail image will social media strategist Jacob Curtis. Stay engaged with more tips at facebook.com/netbiz.netbiz"
"QR codes can be used in a variety of different marketing mediums both online and offline. This quick tutorial from Netbiz social media manager Rory Kaluza covers the process of creating and tracking QR codes. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"Are you looking to gain Facebook 'likes' from your website or blog? Here is a quick visual tutorial from social media strategist Jacob Curtis on the process of generating a 'like' box for use outside of Facebook. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"Measuring Facebook ROI starts with knowing how to decipher your metrics. Here is a quick rundown on the features of Facebook Insights from social media manager Guedo Fanony. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"The first step to marketing on a social network is learning the functionality from a user's standpoint. Here is a quick tutorial on the basic functions of Google+ from social media manager Rory Kaluza. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"Learn how to use the Google URL shortening tool with this quick tutorial from social media specialist Jacob Curtis. Stay engaged with more marketing tips at www.facebook.com/netbiz.netbiz "
"Get involved in conversations relavant to your content with the use of hashtags. Here is a quick tutorial on using hashtags for Twitter from social media manager Rory Kaluza. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"Learn how to utilize lists on Twitter with this quick tutorial from social media specialist Jacob Curtis. Stay engaged with more marketing tips at www.facebook.com/netbiz.netbiz "
"Videos are valuable assets for taking your brand viral. Here is a quick tutorial on optimizing videos for Google Blended Search from social media manager Rory Kaluza. Stay engaged with more tips at facebook.com/netbiz.netbiz "
"Learn how to utilize the photo album feature on your fan page with this quick tutorial from social media specialist Jacob Curtis. Stay engaged with more marketing tips at www.facebook.com/netbiz.netbiz "
"Learn how to utilize the new Facebook sharing functionality with this quick tutorial from social media specialist Jacob Curtis. Stay engaged with more marketing tips at www.facebook.com/netbiz.netbiz "
"Here is a quick tutorial on the use of Facebook Questions for your fan page from Netbiz social media manager Rory Kaluza. Stay engaged with more tips at facebook.com/netbiz.netbiz "